Designing highly effective corporate videos

By | Balance Productions, Many Colors Group | No Comments

Corporate videos have as a main goal to inform about or advertise a company, service, or product. They are a way to innovate, setting us apart from our competitors and generating not only a visual impact, but also fostering our brand among the audience. In order to strength our branding image we should be careful when choosing a corporate video, paying attention to the smallest details. A corporate video –as any other brand visual- is a reflection of the company, and therefore it must enhance our outreach. To accomplish this objective we should stick to these basic parameters: Duration Do not overwhelm your audience or they will ‘disconnect’ form the message. The perfect corporate video has a duration from 2 to…

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The sound of events

By | Many Colors Group | No Comments

Choosing the music for a space or venue is the one most important decision in event planning, and it may determine the amount of success our organization will have. In other words, music is the subtle touch of distinction that makes our event something unique. Music generates emotional wellness. Unmindfully, our brains, associate each music type with a certain life experience. Thus, when we listen to a song that makes us happy, we will immediately channel our brighter side. Therefore, there is an emotional relation. The first step towards choosing the perfect music for a given event is to analyze the profile of our target audience. Music should, notwithstanding, form part of a whole, but never lead the event. Generally, in social events…

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Searching for added value: versatile, accessible spaces for your event

By | Many Colors Group | No Comments

  Within the MICE sector site visit in event venues are becoming the order of the day. This external evaluation, part of the quality evaluation process, analyzes the characteristics, pros and cons of a specific venue. In other words, the results and outcomes of this evaluation will determine the possibilities of the venue as event destination. This visit is an opportunity to show the best of a venue, in a competitive business where more and more special venues available each time. In this industry, only those spaces offering versatility, availability, and experience will be included in the top list of event planning. Every venue must, however, require certain basic standards regarding affordability and facilities. If a given location accomplish both of them,…

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Moonflower Technologies develops HoloBasket

By | Many Colors Group, Moonflower | No Comments

Our designers, creatives, and developers teams at Moonflower Technologies have created a new videogame that uses both mixed reality (MR) with Microsoft’s latest technology. Mixed or hybrid reality blends two enviroments: the real one and  the virtual one. Thus, both physical and digital elements can interact in real time. As you may know, Microsoft’s HoloLens are a headset gear with transparent lenses. Once you try them on, you can see a whole universe of different creations floating around your real environment. Whereas Oculus or HTC, for example, show a pure immersive, virtual world from which you cannot move while the experience is taking place, this headset generates a fantasy world that interacts with your surroundings. In the case of HoloBasket, three-dimensional…

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Yes, protocol matters - Many Colors Group Blog

Yes, protocol matters

By | Many Colors Group | No Comments

If protocol or etiquette is the ‘series of rules and regulations according to the law or other customs, traditions and diplomatic formalities…’ we may say that protocol has a starring role in every event. Protocol is excellence, knowledge, and awareness. This is why communication areas and departments should pay special attention to its specific implementation. Corporate and social events are nowadays closely interconnected, and therefore is usually common that clients embrace these formal procedures from the very structural core of the corporation. This area is present in the way we organize a conference table, the way we welcome our guests, or how the flags are arranged. Notwithstanding, we are going to focus in the three main stages of event organization:…

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Sustainability in events

By | Many Colors Group | No Comments

  Every day, events of all kinds are held around the world and companies are more and more conscious of the environmental impact every MICE activity may have. This is why in a globalized context, event planners are trying to do their best in designing and producing more sustainable meetings, festivals, exhibitions, sport events, shows, etc. This is achieved by ‘clean’ practices that avoid negative environmental footprint and climate change, and moreover generate certain degree of positive impact when possible. Sustainable events are also opportunities to improve branding and communication skills in a company. Implementing more sustainable forms of events both in the public and private spheres lead companies and stakeholders to display a much more positive and trustable image….

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Safety and risk assessment in event planning

By | Many Colors Group | No Comments

Safety in events is one of the basic in our work as event planners, and its main goal is to maximize security amongst attendees.  Any event requires a deep analysis of the possible risks during the elaboration of the project, so we can achieve an early detection of sources of risks and therefore being able to provide appropriate security solutions. It is mandatory to identify, analyze and evaluate all those factors which may cause a risk. It may help to start with simple questions such as what can go wrong, how many chances exist of this or that downside and, most importantly which could be their consequences. Prior to hold any event, we should keep in mind these basic planning principles:…

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Unique spaces for unique gastronomical experiences

Our unique decorations foster exclusive gastronomic experiences

By | Kunst Deco, Many Colors Group | No Comments

We were in charge of the space thematization for the last gastronomic event of Alhambra brand in Madrid. The chosen venue was the Duarte Pinto Coelho, an amazing 17th century palace built on the ancient Arab city walls. This unique space was delicately transformed to reflect the catering experience “Noches de Alhambra”, a series of deluxe dinners with marinated dished by awarded chef Nacho Manzano, served with the special brew Alhambra Reserva beer. In this gastronomic experience we were responsible of the design, production, and decoration of the different materials that shaped the catering area, from the photocalls to the handcrafted ice buckets. Besides, our professional team of designers and technicians provided all the audiovisual production. The bespoke dinner decoration…

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Family Day de Mercedes Benz Vitoria - Blog Many Colors

Many Colors organized the Mercedes-Benz Family Day in Vitoria for 25,000 attendees

By | Many Colors Group | No Comments

We organized a family event for 5,000 employees of the German firm Mercedes-Benz. The meeting gathered 25,000 attendees in the plant located in Vitoria. The themed event comprised a series of outdoor activities under the claim “a star for the world”, a concept which alluded to the five continents and was present both in the scenographic concept and production work, as well as in all the action programmed for the event. Each of the five stages included a catering area representing typical gastronomies of each continent. In the common areas, we organized leisure activities and coordinated a car exhibition and performance shows for children. We attended the 25,000 guests invited to the activities programed for that special day, during the…

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