Beatriz Romero

Choosing the music for a space or venue is the one most important decision in event planning, and it may determine the amount of success our organization will have. In other words, music is the subtle touch of distinction that makes our event something unique. Music generates emotional wellness. Unmindfully, our brains, associate each music type with a certain life experience. Thus, when we listen to a song that makes us happy, we will immediately channel our brighter side. Therefore, there is an emotional relation. The first step towards choosing the perfect music for a given event is to analyze the profile of our target audience. Music should, notwithstanding, form part of a whole, but never lead the event. Generally, in social events…

  Within the MICE sector site visit in event venues are becoming the order of the day. This external evaluation, part of the quality evaluation process, analyzes the characteristics, pros and cons of a specific venue. In other words, the results and outcomes of this evaluation will determine the possibilities of the venue as event destination. This visit is an opportunity to show the best of a venue, in a competitive business where more and more special venues available each time. In this industry, only those spaces offering versatility, availability, and experience will be included in the top list of event planning. Every venue must, however, require certain basic standards regarding affordability and facilities. If a given location accomplish both of them,…

If protocol or etiquette is the ‘series of rules and regulations according to the law or other customs, traditions and diplomatic formalities…’ we may say that protocol has a starring role in every event. Protocol is excellence, knowledge, and awareness. This is why communication areas and departments should pay special attention to its specific implementation. Corporate and social events are nowadays closely interconnected, and therefore is usually common that clients embrace these formal procedures from the very structural core of the corporation. This area is present in the way we organize a conference table, the way we welcome our guests, or how the flags are arranged. Notwithstanding, we are going to focus in the three main stages of event organization:…

  Every day, events of all kinds are held around the world and companies are more and more conscious of the environmental impact every MICE activity may have. This is why in a globalized context, event planners are trying to do their best in designing and producing more sustainable meetings, festivals, exhibitions, sport events, shows, etc. This is achieved by ‘clean’ practices that avoid negative environmental footprint and climate change, and moreover generate certain degree of positive impact when possible. Sustainable events are also opportunities to improve branding and communication skills in a company. Implementing more sustainable forms of events both in the public and private spheres lead companies and stakeholders to display a much more positive and trustable image….

Safety in events is one of the basic in our work as event planners, and its main goal is to maximize security amongst attendees.  Any event requires a deep analysis of the possible risks during the elaboration of the project, so we can achieve an early detection of sources of risks and therefore being able to provide appropriate security solutions. It is mandatory to identify, analyze and evaluate all those factors which may cause a risk. It may help to start with simple questions such as what can go wrong, how many chances exist of this or that downside and, most importantly which could be their consequences. Prior to hold any event, we should keep in mind these basic planning principles:…