Many Colors organizes Amway internal convention for a thousand participants

By | Many Colors Group | No Comments

Many Colors Group has been commissioned with the management of Amway’s internal meeting ‘Leadership Training Seminar Morocco 2017’. The event, held on May 14-20, gathered more than a thousand distributors from the brand, Amway, one of the world’s largest direct selling corporations. In this event, Many Colors teams organized the whole logistics during the six days of duration, working in the host country, Morocco, as a Destination Management Company. Due to such a large audience, guests were divided into two groups of 640 and 440 people, each of them accommodated in different regions of the country: El Jadida and Marrakesh. Both destinations were the focal points of all the activities –internal meetings and incentives- organized for both groups. The days16th…

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Signage in your

The importance of signage in your event

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Signage in events is often something that goes unnoticed. However, is a question of the highest importance in the sense that it deals with security and guests flow. Signage elements ensure the correct development of our event, and also helps our attendees to feel at ease in the venue. Some of the signage elements that should be considered are the following: Names of different rooms or areas Having signs specifying the name of each space will help the flow of attendees and will provide them orientation on the locations of the different activities that will take place during the event. Indication Signs In order to guarantee the right visitors flow, it is important to use the appropriate signs to indicate…

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A Stand Design... Where to start? - Many Colors Group

Designing a stand… Where to start?

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The right design comes from the right communication. When we create a stand, transmitting both the philosophy and style of our company is as important as attracting our customers’ attention. The first thing we must do is to establish our objectives in a specific manner, taking into account all the particular, as our design will vary depending on the goals shaped by the customer. For example, if we want to attract a major audience, it is best to provide an exclusive space; while planning an open, accessible event will foster product visibility. When the objectives are clearly defined, the stand schema will give way to a design that conveys both the essential message and the corporate image.  We should bear…

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Decoration for events: is not just a set of aesthetic details - Many Colors

“Decoration is not just a set of aesthetic details”

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Flora Rebollo, head manager at Kunst, furniture and decoration for events. Is it true that brands are becoming more aware about the importance of aesthetics and image in their events? It has always been an important issue for any company in this sector. Nowadays, as we work globally, the demand is much higher. Decoration is not just a set of aesthetic details, or a solution of decorative elements. Decoration is a core part in a project, a concept specifically designed for the event. In this sense, staging proposals, shows, choreographies, projections, etc., are part of the decoration being not only visual but also sensorial. It is not just a question of only transmitting an aesthetic image, something essential, but also a…

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Alma González talks about audiovisual production

“We immortalize magic moments”

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Alma González is the head manager at Balance Productions, our audiovisual expert team. In this interview she talks about the skills of a good professional and the importance of resource optimization.   Which exactly is the role of an audiovisual producer and which qualities should this type of professional have in order to perform a good job? The functions of a producer are basically two: Management of both project budget and human/technical resources. In all, we could summarize this professional’s mission as resource-optimizer: this person will be responsible of providing the required services with the maximum quality standards and the minimal cost. If you want to have a career in audiovisuals, in my opinion there are five fundamental skills: FLEXIBILITY:…

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The value of advertising on the Point of Sale - Many Colors Group

The value of advertising on the Point of Sale

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According to a study carried out by in-Store Media, nine out of ten Spanish plan their purchase but just making a note of the generic name of the product. 63% of these customers decide which product or specific brand is going to buy once on the point of sale. Given these data, there is no doubt that the selling point is the space where the majority of purchasing decisions are taken. For this reason, we have to do our best for having an influence on the consumer from the moment when he or she makes real contact with our product. The communication objectives of the selling point are oriented to make the product more known, explaining its advantages, achieving a…

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‘La madriguera’ co-produced by Balance Productions, wins Silver Remi - Many Colors Group Blog

‘La madriguera’ (The Writer’s Burrow) co-produced by Balance Productions, wins Silver Remi

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‘La madriguera’ (The Writer’s Burrow), a film co-produced by 32 historias and Balance Productions, Many Colors audiovisual producers, has been awarded with Silver Remi to Best Thriller of the Year at WorldFest-Houston International Film Festival, one of the most prestigious festivals in the USA. Directed by Kurro González, this thriller was selected among other 180 participants from all over the world. The film was released last December in Spanish theaters, starting then a journey across five different international festivals. ‘La madriguera’, previously selected among 470 feature films to attend Austin Film Festival in Texas, USA, receives this new acknowledgement. Our coworkers at Balance Productions have contributed to the motion picture with a team of professionals, technical equipment for the cinematography….

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Carlos Blanca, skills of a good designer - Many Colors Group Blog

“The good designer never stops researching”

By | Many Colors Group, Next | No Comments

Carlos Blanca, Next Studio senior designer, talks about the skills required for a successful career. Among all the savvies, he emphasizes the importance of being a tech expertise and practicing creative freedom. Which would you say would be the professional dexterities of a good designer? Designers must be creative and expeditious in their response. Also they must possess major technical skills with respect to daily use software programs, which are numerous. Designers should also lack of creative limits and understand what exactly the client wants. Besides, designers must recycle constantly, and keep themselves updated with the latest global design trends, a fast-shifting scene. The most important thing is to contribute with your best competences in order to achieve always a…

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Roadshows or roaming stands - Many Colors Group Blog

Roaming stands, the best choice for roadshows

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Roadshows offer a tour opportunity around a series of national or international destinations with the main objective of gaining major impact and better brand positioning through a direct contact with consumers. Organizing a roadshow requires an advance, thorough planning well organized and executed. Organization should pay special attention to the venue spaces, control of local visitors flow, or catering management. However, the only aspect common to all destinations is the staging, set or stand that we design for the series of events. For this very reason the stand must be assemble and dismantle and compact for transport. In a nutshell: light, versatile, resistant, and reusable. These features should not prevent our stand from being innovative, both in its design and components, and…

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Creating the perfect internal newsletter - Many Colors Group Blog

Creating the perfect internal newsletter

By | Many Colors Group | No Comments

This type of newsletter is one of the tool used by companies in internal communications and it is addressed to company members. This is why it is also known as employee newsletter.     Themes can be varied but normally, this specific newsletter deals with different subjects such as the latest company achievements, next challenges, new clients, successful cases, or ongoing events. But in order to work effectively, newsletters should focus on the employees. Internal communication tools have always a specific objective. In the case of newsletters, their main objective is to inform about the company latest movements and strategies, and how them are accomplished. This generates a greater trust in the company, which in the end is a major target…

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