
Azahara Sánchez, graphic designer at Next, speaks on new sector trends, the role of design in events, and the importance of a good venue signage. What would you say are the skills a good graphic designer? A designer represents the perfect balance between creativity, sensibility, and expertise. Utmost creativity is certainly a gift, but we should not forget that our projects are aimed to satisfy our clients’ needs. Thus, it is crucial to meet those requirements, and of course adding our personal touch. How has design evolved in the last few years? Design, as many other artistic disciplines, has changed at a frenzied pace. Though, let’s say, its essence remains, there are new tools, trends and styles that…
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