“Clients require extra details to make a difference”

By | Many Colors Group, Stands XL | No Comments

Trade fairs are excellent tools for strategic marketing, as these events allow a natural, face-to-face contact with our clients, partners and other industry professionals. Trade fairs are also the perfect context to convey our corporate message and image and forge decisive alliances. This is the main reason for many companies to showcase a great stand that becomes their calling card. Our colleague José María Gallego, from Stands XL technical area, is responsible for managing stand design and planning and then transferring those projects to our production brands for manufacturing and installation.   What are clients looking for when designing a stand from scratch? Visual impact, design, comfort, appeal… Clients want a set of qualities that truly reflect their brand essence…

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