Hisense chooses Spain for the European reveal

Hisense - Blog Many Colors Group

Spain has been the destination chosen for the European presentation of a new line of products by Hisense, the Chinese electronics multinational. The event was hosted in the city of Barcelona.

The three-day presentation held at the Palau de Congressos de Calalunya Conference Center, gathered almost 200 international attendees from the industry and media spheres. Many Colors was in charge of the whole event production including decoration, displays, signage, branding, staging, audiovisuals and even the amenities especially designed for the event.

This meeting displayed a solid representation of the brand image, portrayed by the transfer services, the decoration elements and ambiance, and the stage, customized with the corporate colors.

The most intense moments where the presentation of three new ranges of products: fridges, mobiles, and televisions. Our teams designed a rotating platform that moved across three different stages to reveal the new products, blending some entertaining elements such as a freestyle cycling performance or a Kabuki curtain.

To this wraparound, immersive presentation format combined an exhibition area with stands of various sizes up to 12 meters, displaying images of the new products. A

The social agenda of the event had a strong cultural side, with screens portraying some of the most important city landmarks, such as the Camp Nou stadium and the Casa Batlló edifice. The event included a traditional dinner in a Catalan masía where the guests could taste local specialties and enjoyed a typical recital of Spanish guitar as a special evening treat.

A complete, bespoke presentation in an ideal location for one of the most innovative tech brands these days.

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