Next Studio developed the graphic image of B-Vegan, the new vegan restaurant Barceló Montecastillo



The Barceló Montecastillo Resort once again goes to Next Studio for the development of its latest communication project: the image of its new B-Vegan restaurant.

Under the claim “Sabor y Vida”, the image plays with the corporate colors of the hotel resort, following the shades of grey and white and adding a third color, green, referred to the vegan culture.

This new corporate identity is reflected in the letters of the restaurant menu and a special section located on its corporate website. In it, users can only download the full menu and also find reviews of some of the main dishes.

With this design, Barceló Montecastillo wanted to convey environmental awareness, the philosophy of the hotel and respectful for the natural environment that surrounds it.

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